Austin Bond is a Chicago based Graphic Designer & photographer with a BFA in Graphic Design from Kendall College of Art & Design.

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Kadena

Brand Identity, Web

Agency: Geletka+

Role: Design

Team: Doug Leinen, Amanie Safadi, Jon Scarpelli, Allison Catuira, John Deluca

Kadena is a blockchain technologies company that had a focus in finance. This was a long standing client of ours, and so we managed to do two rebrands for them. The original ask was to bring this brand to life to fit the typical web3 aesthetic with a new brand system, as well as a new logo. A year or so later, they switched target audiences to financial institutions. Below you will see the most recent rebrand, followed by the original work that we made for them.

Kadena is a blockchain technologies company that had a focus in finance. This was a long standing client of ours, and so we managed to do two rebrands for them. The original ask was to bring this brand to life to fit the typical web3 aesthetic with a new brand system, as well as a new logo. A year or so later, they switched target audiences to financial institutions. Below you will see the most recent rebrand, followed by the original work that we made for them.

Below you'll see the first rebrand we worked with on them. The ask for this was to make it feel more "Degen" and fit the aesthetic of the average web3 user.

instagram,

are.na,

email

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