The Strip Club is Chicago's first and only vintage photobooth studio. We had the opportunity to help define what the logo for this location would look like, as well as a brand system built around it. We found that through this square holding shape we could have the logo sit in various lockups to have a super flexible system that isn't too complex. The colors took inspiration from a classic photobooth with the dark tone being the wood, the red being the curtain, and the yellow being the flash.